Personal Care — skin hydration
Inside the Formula: The Ingredients Behind Nova Balance
Oily and combination skin often gets a rough deal in skincare — many formulas either strip too much, or feel too heavy to sit comfortably under makeup or throughout the day. A serum built for this skin type needs to walk a fine line: refining and refreshing, without ever tipping into harsh or drying. Here's a closer look at what's actually inside Nova Balance Anti-Blemish Post-Breakout Serum, and why each ingredient earned its place in the formula. Niacinamide (Vitamin B3) Niacinamide is one of the most widely used ingredients in modern skincare, and for good reason. It's valued for its...
Why Aloe Vera Is One of Skincare's Most Trusted Ingredients (And Why We Built Our Hydrogel Around It)
Walk down any skincare aisle and you'll spot aloe vera on countless labels — from after-sun gels to daily moisturisers. It's one of those rare ingredients that's remained a staple across thousands of years and just as many skincare trends, without ever really going out of fashion. So what is it about this humble succulent that's made it such an enduring favourite? A Plant With Thousands of Years of History Aloe vera's use in skincare isn't a modern discovery. References to the plant appear in ancient Egyptian records, where it was so highly regarded it earned the nickname "the plant...