Personal Care — skin hydration
Why Aloe Vera Is One of Skincare's Most Trusted Ingredients (And Why We Built Our Hydrogel Around It)
Walk down any skincare aisle and you'll spot aloe vera on countless labels — from after-sun gels to daily moisturisers. It's one of those rare ingredients that's remained a staple across thousands of years and just as many skincare trends, without ever really going out of fashion. So what is it about this humble succulent that's made it such an enduring favourite? A Plant With Thousands of Years of History Aloe vera's use in skincare isn't a modern discovery. References to the plant appear in ancient Egyptian records, where it was so highly regarded it earned the nickname "the plant...